Difference between SEO and SEM - Benefits of SEO - Updated

SEM is a marketing method to increase the number of visitors to your site content from search engines such as Google. There are various marketing measures such as listing advertisement and SEO. In the field of web marketing, there are many abbreviations of English letters, and some beginners may think that SEM and SEO are mixed up. SEO measures are search engine optimization, which is to maximize the results from search engines, among other methods of attracting customers to the Web. It refers to measures to continue changing and refurbishing websites and web pages so that they will be evaluated more by users and search engines.

In this article, I will explain the difference between SEM and SEO, how to use SEO and listing ads properly, and the points to do SEM.

Search Engine Marketing (SEM)

The definition of search engine marketing is a general marketing activity for everyone who uses a search engine. SEM is an abbreviation for Search Engine Marketing, and the literal translation is search engine marketing. The reason why SEM exists is that with the development of the Internet and smartphones, it is common to search and obtain the information that users want with a search engine. And, in Ducker’s words, the purpose of marketing is to fully understand the customer and create a mechanism to sell the products and services that suit the customer naturally.

Search engine optimization (SEO)

Some people who know about SEO measures may think that the purpose of SEO is to raise the keyword ranking. However, the original purpose is to maximize conversions such as sales and inquiries by attracting customers from search engines.

To achieve that goal, SEO measures increase the search ranking of keywords and increase the number of keywords displayed at the top to increase the number of customers from search engines and efficiently convert the increased inflow. We will proceed with measures to make it happen. Therefore, it is very important to determine what kind of goals you will achieve with SEO measures and what kind of strategy you will take to achieve your goals.

What is the difference between SEO and SEM?

SEM is a word that has a similar meaning to SEO. SEM stands for Search Engine Marketing, and in short, it is a concept that combines SEO (Search Engine Optimization) and search-linked advertising. The search result page consists of regular search results and search-linked ads.

The normal search result part is called the organic search result, and it is SEO that optimizes this part. On the other hand, the ads displayed at the top of the page are search-linked. You can specify the keywords to be delivered and the target layer. Search ads are only charged when the user clicks on the ad. For this reason, it is sometimes called PPC (Pay Per Click) advertising, but since display advertising is also a model that is generally charged for each click, it can be misleading to simply call it PPC advertising. Listing ads have the advantage that even keywords that are difficult to display at the top in SEO can be displayed immediately after posting, and they may be used complementarily with organic search to prevent omissions.

Benefits of SEO

Difference between SEO and SEM - Benefits of SEO - Updated

  • Cost-effective compared to advertising

Search results don't cost you while they're displayed, unlike ads that cost you continue to keep showing. If you take appropriate SEO measures and keep it displayed at the top of the search, you can maintain the effect of attracting customers equal to or better than the advertisement.

  • Acquire users who are highly motivated to purchase

Users generally collect information when considering products and services. Search engines are often used to collect the information, and it can be considered that search users are highly motivated to purchase when they access it, and it is easy for them to make subsequent purchases.

  • The number of inflows to the site stabilizes over the medium to long term

Since the search ranking fluctuates slowly, once it is displayed at the top of the search results, it will continue to be displayed at the top for a while. As a result, the chances of being seen by users will increase, and it will be possible to obtain a stable influx of users over the medium to long term.

  • Has a branding effect

Search engine users tend to be impressed with the top search results. Therefore, it can be said that the possibility of using the service increases by being displayed at the top of the search.

Types of SEM measures

The main SEM measures that have been introduced for a long time are SEO measures, listing advertisements, and display advertisements. Here, I would like to explain each SEM measure in more detail.

  • SEO measures

SEO measures are to improve search engines such as Google, so that your site or service ranks high in natural search. For SEO measures, it is necessary to enhance the content of the site that you want to display at the top.

Previously, the idea of ​​external measures and internal measures was the mainstream, but now it is important to appropriately and speedily turn PDCA such as keyword planning, content production, internal measures, and access analysis.

Also, search algorithms such as Google are being improved every day, and the height of the antenna that constantly collects the latest movements is also required.

  • Listing advertisement

A listing ad is an ad that is displayed at the top of the search result screen in conjunction with the user's search results. If you register for Google Adwords for Google. Promotional Ads and bid for the keyword to be charged, it will be displayed on the search result screen.

Since listing ads are bidding, the more competitive and popular keywords are, the higher the cost-per-click is, and the more competitive the keywords are, the lower the cost-per-click.

  • Display advertising

Display ads are ads that contain only videos, images, and text that are displayed in the inventory on your website. There are two types of display advertising media: GDN (Google Display Network) provided by Google.

What is the difference between SEO measures and listing ads?

Then, what are the differences between SEO measures and listing advertisements, which are typical SEM measures, and the advantages and disadvantages of each?

We will explain the advantages and disadvantages of SEO and listing advertisement that many web marketers will work on in advancing SEM.

Advantages and disadvantages of SEO measures

  • The following five points are the merits of SEO measures.
  • If you have the know-how, you can do it for free
  • Can attract users who are highly motivated to purchase
  • You can expect a large number of customers with the high-level display
  • Become a long-term asset
  • Has a branding effect

There is no advertising cost for SEO measures, and if you have the know-how and knowledge, you can proceed with the measures for free. Since users who perform natural searches are voluntarily searching for information, it is possible to attract users who are highly motivated to purchase.

If it is displayed at the top of each search word, you can expect a large number of customers, and you can continuously acquire the number of user’s inflow over the long term.

Besides, users can gain confidence in the web pages and companies that are ranked high in natural search, which can be said to have a positive effect on branding.

On the other hand, the disadvantages of SEO measures are the following five points.

  • Requires some knowledge about SEO
  • There may be no results
  • Difficult to select a subcontractor
  • It takes time to get results
  • Gather other than the target user

SEO measures can be taken free of charge as long as you know, but since there is a lot of necessary knowledge around SEO, it can be said that it is a heavy burden for beginners to work on it suddenly. The effectiveness of SEO depends on the situation of competing sites, so even if you take measures, it may not be possible to get results.

Even if you outsource to an SEO specialist company, it is difficult to find a subcontractor that will produce stable effects, and you should not expect immediate results in the short term. Also, when it comes to big words, it may attract people other than the original target users.

Advantages and disadvantages of listing ads

There are five advantages to listing ads:

  • Expected to attract customers with high certainty
  • You can start with a reasonable budget
  • Advertising can be turned on and off immediately
  • If you can afford it, you can expect a big effect.
  • See the effect in real-time

Compared to SEO measures, listing ads can be expected to be effective in proportion to the billing fee, and you can start advertising from a small amount. You can monitor the effect such as the number of impressions in real-time, and you can freely turn on and off the advertisement. If you can afford the advertising budget, you can charge a lot and it will be very effective in the short term.

There are three disadvantages to listing ads:

  • Advertising costs
  • May cause disgust to users
  • Not a long-term asset

Although there is a relationship between merit and front and back, listing ads require advertising expenses. Also, because it is an advertisement, it may be disgusting for some users and may make the impression worse.

Also, listing ads are a measure that leaves data in operation, but it is difficult to leave visible assets such as content creation as one of the SEO measures.


google adwords ppc, google digital unlock, adwords ppc, google garage digital marketing, digital marketing google garage, google digital marketing unlocked, google digital marketing garage, google unlocked digital marketing, b2b content marketing agency, google digital marketing, sme digital marketing, digital marketing studio, online marketing analysis, effective online marketing, sem seo smm, online advertising marketer, digital marketing advertising, digital content strategy, digital marketing ads, doubleclick digital marketing, online marketing and advertising, online marketing for dentists, paid digital marketing, digital marketing hub, digital advertising solutions, digital marketing for dentists, online web marketing, digital marketing and advertising, international digital marketing, amazon marketing agency, amazon ppc management, online marketing campaigns, online advertising strategy, search engine marketers, online marketing consultant, mica digital marketing, upgrad digital marketing, amazon digital marketing strategy, online marketing business, digital marketing for nonprofits, amazon digital marketing, internet marketing business, online marketing strategist, digital marketing price list, digital content marketing strategy, innovative digital marketing, digital marketing analysis, smm in digital marketing, social media marketing udemy, digital marketing event, online marketing solutions, online marketing, internet marketing, marketing consultancy firms, digital marketing for small business owners, marketing asset management, online marketing facebook, chinese digital marketing, b2b digital marketing strategy, digital marketing help, online marketing help, ecommerce marketing agency, digital marketing for small business, content marketing services, digital campaigns, amazon online marketing, online and offline marketing, top online marketing companies, real estate online marketing, small business online marketing, direct and online marketing, digital marketing promotion, best digital marketing campaigns, online marketing near me, online marketing services, online content marketing, indiamart online marketing, google online marketing, online marketing expert, online offline marketing, hotel online marketing, offline to online marketing, social digital marketing, seo marketing agency, ecommerce digital marketing agency, digital marketing 2020, performance marketing agency, salesforce digital marketing, internet marketing services near me, online marketing companies, internet marketing solutions, online marketing firm, digital marketing influencers, b2b digital marketing, digital marketing agency services, online digital marketing company, retail digital marketing, chinese digital marketing agency, digital marketing customer journey, google online marketing challenge, facebook digital marketing, digital media marketing, digital performance marketing, digital marketing technologies, integrated digital marketing, digital marketing consultant, top digital marketing companies in the world, digital marketing transformation, social media marketing online, global digital marketing, internet marketing company, digital marketing landing page, thrive digital marketing, internet marketing services, digital marketing and analytics, performance marketer, best online marketing, internet digital marketing, online marketing agency, dsim digital marketing, pharma digital marketing, full service digital agency, digital and social media marketing, digital marketing solutions, best social media marketing agency, digital marketing services list, online marketing websites, digital marketing agency for small businesses, internet marketing content, udemy digital marketing, marketing firms near me, serp in digital marketing, digital marketing social media, seo digital marketing agency, best online marketing companies, digital marketing for financial services, internet marketing agency, msc digital marketing, digital marketing strategist google, ecommerce digital marketing strategy, digital marketing consultant near me, analytics in digital marketing, marketing firm, effective digital marketing strategy, healthcare digital marketing agency, online marketing companies list, online media marketing, digital ad agency, sem agency, internet marketing near me, social media ad agency, marketing transformation, top marketing agencies, best digital marketing services, digital seo, top marketing agencies in the world, internet marketing companies near me, best marketing agency websites, digital marketing 101, online marketing seo services, medical digital marketing, seo marketing online, international digital marketing agency, digital nest panjagutta, best digital marketing campaigns 2019, sem in digital marketing, digital lead generation, digital marketing services pricing, top digital marketing agencies, b2b digital marketing agency, best digital marketing, digital marketing professional, digital marketing campaigns, google certified digital marketing, creative digital marketing agency, digital marketing strategy, digital marketing packages, content marketing agency, traditional marketing, lead generation in digital marketing, brand reputation management, digital marketing pricing packages, digital marketing services near me, digital marketing plans, digital marketing strategist, certified digital marketer, digital marketing company near me, digital marketing and traditional marketing, social media marketing agency near me, best digital marketing agency websites, restaurant digital marketing, grow your business with digital marketing, digital marketing services company, digital analytics for marketing, digital marketing specialists, best social media marketing companies, social media marketing company, online marketing site, internet advertising companies, edx digital marketing, advanced digital marketing, grow digital marketing, udacity marketing, ecommerce digital marketing, social media agency near me, dma digital marketing agency, digital marketing near me, online digital marketing agency, digital marketing agency near me, need of digital marketing, hubspot digital marketing, full service digital marketing agency, internet marketing strategy, simplilearn digital marketing, understanding digital marketing, digital marketing business, digimarketing, affordable digital marketing agency, top digital marketing companies, digital marketing for start-ups, digital media marketing agency, digital marketing lead, best digital marketing websites, marketing digital marketing, digital marketing communication, online digital marketing, digital media marketing companies, digital marketing, digital media and marketing, online marketing management, best digital agencies, digital marketing company in dwarka, digital marketing companies in madhapur, digital marketing pricing, digital marketing agency, ecommerce and digital marketing, best digital marketing agency, top 10 digital marketing companies, best digital marketing company, social media marketing agency for small business, google academy digital marketing, real estate digital marketing agency, digital marketing company, digital marketing services, online ad agency, interactive agency, digital marketing entrepreneur, digital brand marketing, seo digital marketing, coursera digital marketing, digital marketing service provider, top digital agency, best digital agency websites, lapaas digital marketing, digital content marketing, social media marketing agency pricing, startup marketing agency, top digital marketers, digital marketing agency in andheri, digital marketing for dummies, healthcare digital marketing, digital marketing companies in koramangala, digital web agency, digital marketing steps, digital marketing for beginners, boutique digital marketing agency, digital agencies, digital agency website, seo internet marketing, digital marketing services for small business, digital marketing websites, digital marketing modules, web digital marketing, digital marketing coach, aima digital marketing, digital promotion agency, digital content marketing agency, real estate digital marketing services, digital marketing expert, web marketing company, creative digital marketing, udacity digital marketing nanodegree, digital agency near me, digital marketing firm, digital marketing costs, media marketing agency, online marketing challenge, mindstorm digital agency, seo and digital marketing, online marketing for doctors, online marketing strategy, digital marketing agency for start-ups, digital marketing agency website, digital influencer marketing, ibm digital marketing, small business marketing agency, in digital marketing, top social media marketing companies, digital marketing quora, marketing agency near me, a&b digital marketing agency, explain digital marketing, sp jain digital marketing, digital b2b, ankur agarwal digital marketing, digital marketing includes, marketing in a digital world, apex digital marketing, basic digital marketing, hotel digital marketing, hotel digital marketing agency, e marketing strategy, top social media marketing agencies, digital marketing garage, seo smm, biggest digital marketing companies, digital agency services, best internet marketing company, social media marketing companies near me, mcta vashi, digital marketing slideshare, 360 digital marketing, real estate digital marketing, affordable digital marketing, creative agency website, digital marketing pay, quora digital marketing, digital marketing 360, digital marketing unlocked, upwork digital marketing,organic digital marketing, digital marketing in Marathi, zebra digital marketing agency, marketing agency, digital corsel, shaw academy digital marketing, full stack digital marketer, seo digital agency, digital marketing department, digital marketing for politicians, digital marketing agency price list, search engine marketing agency, digital marketing company in baner, best marketing agencies, digital marketing subjects, v2a digital marketing, iiadm, media marketing company, ecommerce digital agency, digital marketing for doctors, iide digital marketing, digital marketing materials, digital academy 360 jayanagar, digital creative agency, digital marketing list, idm digital marketing, digital marketing for hospitals,marketing agency website, inbound digital marketing, best marketing agencies in the world, creative digital agency, digital marketing overview, online brand marketing, digital marketing is, digital marketing details, hotel marketing agency, learndigital with google, marketing agency services, ndmit, agency marketing, shoutnhike, learndigital, best marketing firms, proideators, marketing 4.0, digital kora, flipkart online marketing,

Post a Comment

Please do not enter any spam link in the comment box.

Previous Post Next Post