Competitive Advantages and Characteristics of Digital Marketing - Updated 2021

Internet marketing is the practice of using digital communication channels to promote products and services, to communicate with consumers in a timely, relevant, customized, and cost-saving manner. Internet marketing includes a lot of technologies and practices in Internet marketing

(network marketing), but its scope is broader, and it also includes many other communication channels that do not require the Internet. So what are the advantages of internet marketing? What are their characteristics? Let’s take a look at the competitive advantages and Characteristics of digital marketing with the editor of Digital Radium.

 

1.      Competitive advantages of internet marketing

 

Internet marketing has many unprecedented competitive advantages: it can integrate various marketing activities such as product description, promotion, a customer opinion survey, advertising, public relations, customer service, etc., to conduct one-to-one communication, and truly achieve what the marketing mix is ​​pursuing Comprehensive effect. 

These marketing activities are not limited by time and location. They integrate text, sound, video, web, and audio-visual, display them dynamically or statically, and can easily and quickly update information. At the same time, consumers can also repeatedly browse and query online. Combining these functions is equivalent to creating countless dealers and business representatives.

 

Internet marketers must always remember the fact that users have control. These inhumane advertisements that are imprecise, irrelevant, and annoying will force users to leave the site and ignore future advertisements. To be humane, all multimedia advertisements must be marked with mute, pause, stop, and close buttons. 

The buttons must not be too similar to Windows buttons or warnings from other operating systems to confuse. Characteristics of digital marketing Any ads that interfere with the content of the website (watermark ads, sudden resumption ads, etc.) should be only a few seconds long unless the user shows interest in the ads in some interactive way.

 

The one-to-one service of internet marketing leaves more room for customers to consider freely, avoid impulsive shopping, and make decisions after more comparisons. Internet Marketing service can be a 24-hour service, and it is faster. companies can provide timely services to help customers complete the purchase. Usually, the cost of after-sales service accounts for 67% of the development cost, and the provision of network services can reduce this cost.

 

Orsi Public Relations is a pioneer in the internet marketing industry. From the initial Web2.0 marketing to today's digital integrated marketing, they use technical means and platform integration to face the "individuals" to refine and integrate it has become a new trend in the development of online advertising. 

More and more advertisers tend to capture subdivided target groups in an integrated manner and place more precise and targeted online advertisements. In the traditional sense, the form of advertising only centered on the attributes of media has appeared to be inadequate, and integrated online advertising based on the attributes of "individual" is emerging.

 

 Second, the Characteristics of digital marketing

 

 (1) Integration: 

A close integration of the foreground and the background is realized. This integration is the basis for quickly responding to the individual needs of customers. It can be achieved from product information to payment collection and after-sales service in one go, so it is also a whole marketing channel. On the other hand, companies can use the Internet to uniformly design, plan, and coordinate the implementation of different communication marketing activities to avoid the negative impact of inconsistencies in different communication.

 

 (2) Personalized service: 

Internet marketing provides personalized products according to the needs of customers, and can also, track each customer's sales habits and hobbies, and recommend related products. Promotion on the Internet is a low-cost and user-friendly marketing method.

 

 (3) Larger choice space: 

Internet marketing will not be restricted by shelves and inventory, and provide a huge dance hall for product display and sales, allowing customers to provide almost unlimited choices.

 

 (4) Lower cost advantage: 

Publishing information on the Internet has a limited price. Anyone can request the information released independently, which can broaden the scope of sales, which can save promotional expenses. , Thereby reducing costs and making products price-competitive. Most of the people who come to visit our customers are interested in such products, and the audience is accurate, avoiding a lot of useless information transmission and saving costs. 

The inventory can also be adjusted according to the order situation to reduce inventory costs.  More flexible marketing: The types, prices, and marketing methods of marketing products can be adjusted in time according to customer needs, competitive environment, or inventory conditions.

 

The network can transcend time and space limitations and the scope of multimedia sound and

light functions and it can give full play to the innovation of marketers.  Internet marketing also has the characteristics of multimedia, cross-temporal, interactive, anthropomorphic, advanced, efficient, and economical. Due to the use of various attributes of digital products, internet

marketing has added many new characteristics to the transformation of traditional marketing methods. 

 

Based on the above Characteristics of digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities such as product description, promotion, a customer opinion survey, advertising, public relations, customer service, etc., and

conduct one-to-one communication to truly achieve marketing.

 

The comprehensive effect is pursued by the combination. These marketing activities are not limited by time and location. They integrate text, sound, video, web, and audio-visual, display them dynamically or statically, and can easily and quickly update information. At the same time, consumers can also repeatedly browse and query online. Combining these functions is equivalent to creating countless dealers and business representatives.

 

Online marketers must always recollect the fact that users have control. These inhumane advertisements that are imprecise, irrelevant, and annoying will force users to leave the site and ignore future advertisements. To be humane, all multimedia advertisements must be marked with mute, pause, stop, and close buttons. The buttons must not be too similar to Windows buttons or warnings from other operating systems to confuse. Any ads that interfere with the content of the website (watermark ads, sudden resumption ads, etc.) should be only a few seconds long unless the user shows interest in the ads in some interactive way. Characteristics of digital marketing.

 

 The one-to-one service of internet marketing leaves more room for customers to consider freely, avoid impulsive shopping, and make decisions after more comparisons. Internet Marketing service can be a 24-hour service, and it is faster. consultation and purchase, companies can provide timely services to help customers complete the purchase. Usually, the cost of after-sales service accounts for 67% of the development cost, and the provision of network services can reduce this cost.

 

 The official website of Digital Radium provides a reading of "Competitive Advantages and Features of Internet marketing". If you like this shared content, please bookmark it. I hope you can find the golden key to the peak of marketing through  "Features of Internet marketing".